i'm krystal

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pull the thread Podcast

burnouts, boundaries, and breakthroughs with jenna kutcher

The queen of conquering the world without ever changing out of comfy pants, also known as small-town Minnesota mama who took a $300 Craigslist camera and turned it into a seven-figure online business, Jenna Kutcher, came on PTT to talk about tough questions, like "How Are You, Really?"

listen now

Let's scrap the bravado from the top.

You don't need Etsy to run a thriving creative business.

You don't need fashion school to have a wildly successful clothing line.

You don't need thousands of followers to make a good living by making things.

Your business doesn't have to look like the average homemaker's - branded with clip art & full of products made from cheesy big box store fabric. It doesn't have to look like mine, either.

What's important, is to build a brand that supports the life you LOVE TO LIVE, and supports all the big, beautiful dreams you're secretly terrified to say out loud.

Doesn't that sound good to you?

Listen up.

I'm Krystal.

I tailor rockstars. I'm a multi-passioned entrepreneur, a student pilot, a wild mustang tamer, and an online educator.

 I help fashion designers, seamstresses, and other makers build fulfilling, profitable businesses...

... and avoid the headaches, losses, and mistakes I made while building and scaling a handmade business.

Look ma, I made it -

can we skip to the good part -

top reads

from my most profitable year ever

read  'Em

4 Strategic Secrets 

If I had to start it all over

I'd do this instead


Lets talk marketing

Would you play an entire game of chess with just a pawn? Of course not!

begin Game

The best things in life are free...


Fashion Line Launch Financials Template

download the shortlist

Design process feeling lackluster? Snag my top 5 apps that get the job done.


zero to six figures

Are you busy making your own products or hustling alterations, and wondering what the missing piece is to being profitable?

I teach people who love to sew how to build fulfilling, profitable craft-based businesses.

hop on my email list for tips


websites that win

My ten secrets to building a website that supports your handmade business.

snag it

Gary freaking Vaynerchuk.

My lesson in giving, profiting, and building a business I truly love.

a defining moment for me...

my takeaways

What I learned about commodities and where the handmade market is going by making over 8,000 masks for healthcare workers during the pandemic

supply + demand

how to navigate uncertainty as a creative entrepreneur

It's a crazy world out there.

As creatives, we have a choice in how we respond to it.

read me

my takeaways

lEt's bE friEnds.

lEt's bE friEnds.