Module 1: Ideas worth doing

I'll help you answer the question, "is this product idea even worth doing?" We've got exercises to find your secret sauce, narrow down your niche, and quantify the handmade product you want to sell.

A lot of businesses that never made it to year two, never did this one simple step.

We'll walk through every single step of becoming a legal business together. Once you're legit, I teach you every element of building your business processes. From project management to implementing billing systems, I'm giving you my hacks for running a profitable craft business.

Properly estimating work is the single biggest factor in running a profitable craft business. Using the business processes we just built, I teach you my foolproof framework for estimating every product or project that comes your way.

Accurate estimates start by turning your process into a checklist, and if you can't trust your own quote, you're in for a rough time.

There are plenty of coaches and educators out there pushing people to simply charge more.

Instead of a rah-rah money session, you'll walk away from this module with the knowledge of what different skill levels can earn, and most importantly, my formula for how to find out what YOU YOURSELF should be charging for your products & services. 

I got tired of hearing horror stories from other seamstresses just because they didn't know what was in their own contracts. I'm serving up tried-and-true clauses for you to use, so you won't end up like those poor souls (in bed, eating Jeni's ice cream, crying).

It's not enough to simply have a contract in place. You're responsible for understanding what's in yours, and more importantly, how it protects you and your clients.  I'll walk you through policies, retainers, and the nine critical elements every contract you ever sign should have.

Branding all comes down to how we want our customers to think about our product or service, how we want that to make them feel, and finally, what we want them to do about it (in our case, hire us, or buy from us.)

You'll turn your business into a brand here, and develop clear-cut style templates for how the world sees you.

Marketing is simply attracting those you want and repelling those you don’t. But did you know that marketing handmade products and services comes with its own plot twists? Good marketing is actually good storytelling - and I'm about to teach you how to tell irresistible stories that will do the selling for you.

I'll take you through how to create contextual content, and how to repurpose the same content into numerous pieces that will get you results, no matter what platform you plan to use. From social media to SEO, you'll know just enough about each marketing topic to be dangerous.

Did you know, there are two kinds of buyers in the world? Both logical and emotional buyers require different sales psychology. There's a hint of sales strategy in everything, so we'll work through this module together to ensure you aren't missing half of your potential audience!