I quit my last day job six years ago to build & run a craft-based business. I never looked back.
I had a dream and a bottomless French press - but I had no clue how to build, brand, market, or operate a business built on handmade products. I got obsessed over figuring out the puzzle.
It took massive action, expensive experiments, and scrappy decisions... and ended up generating a multi six-figure revenue from handmade projects and services.
I know what it's like to be lost in your own creative idea and spinning in circles, trying to just gain some traction.
Your success has been reverse-engineered for you inside this course. I figured out what works, and why, and turned those strategies and tactics into a crash course. I want to teach you how to turn your idea for a homemade product into a living, breathing, profitable business.
This course breaks every critical step down for you into actionable tasks, so that you can stop questioning your skills, and start profiting from your work.
I found Krystal on Instagram a while ago and was drawn to her style and how she shared information. Fast forward to completing her course... She did exactly what she teaches! She developed my engagement and interest into her daily life and how her business was progressing through her social media.
When I first saw her share about her course ideas an wanting beta group interest, I knew she would be a great teacher. And I wanted in!
The Six-Figure Sewing Pattern was so helpful with developing my alterations business. I enjoyed the video style modules because it made me feel like Krystal was talking right to me. Krystal's passion for helping others succeed is heartfelt and her honest for all aspects of running a sewing business is inspiring!
That's billion with a 'b.'
When you're just starting out, it can seem downright baffling to tap into those dollar signs.
What if I told you...
That your skills were plenty good enough - you simply lack the strategies and process that comes from years of selling things you make.
What if instead of spending years, you could skip ahead and fastpass to pure profit territory?
Are you truly profiting on your work? Or are you merely buying supply after supply, and creating sample after sample, hoping something magically clicks for your biz?
The truth is...
There's work that moves the needle, and work that just doesn't.
I'm teaching makers how to uplevel their side hustle. You down?
I'll help you answer the question, "is this product idea even worth doing?" We've got exercises to find your secret sauce, narrow down your niche, and quantify the handmade product you want to sell.
A lot of businesses that never made it to year two, never did this one simple step.
We'll walk through every single step of becoming a legal business together. Once you're legit, I teach you every element of building your business processes. From project management to implementing billing systems, I'm giving you my hacks for running a profitable craft business.
Properly estimating work is the single biggest factor in running a profitable craft business. Using the business processes we just built, I teach you my foolproof framework for estimating every product or project that comes your way.
Accurate estimates start by turning your process into a checklist, and if you can't trust your own quote, you're in for a rough time.
There are plenty of coaches and educators out there pushing people to simply charge more.
Instead of a rah-rah money session, you'll walk away from this module with the knowledge of what different skill levels can earn, and most importantly, my formula for how to find out what YOU YOURSELF should be charging for your products & services.
I got tired of hearing horror stories from other seamstresses just because they didn't know what was in their own contracts. I'm serving up tried-and-true clauses for you to use, so you won't end up like those poor souls (in bed, eating Jeni's ice cream, crying).
It's not enough to simply have a contract in place. You're responsible for understanding what's in yours, and more importantly, how it protects you and your clients. I'll walk you through policies, retainers, and the nine critical elements every contract you ever sign should have.
Branding all comes down to how we want our customers to think about our product or service, how we want that to make them feel, and finally, what we want them to do about it (in our case, hire us, or buy from us.)
You'll turn your business into a brand here, and develop clear-cut style templates for how the world sees you.
Marketing is simply attracting those you want and repelling those you don’t. But did you know that marketing handmade products and services comes with its own plot twists? Good marketing is actually good storytelling - and I'm about to teach you how to tell irresistible stories that will do the selling for you.
I'll take you through how to create contextual content, and how to repurpose the same content into numerous pieces that will get you results, no matter what platform you plan to use. From social media to SEO, you'll know just enough about each marketing topic to be dangerous.
Did you know, there are two kinds of buyers in the world? Both logical and emotional buyers require different sales psychology. There's a hint of sales strategy in everything, so we'll work through this module together to ensure you aren't missing half of your potential audience!
OPTION 1: Go at it alone, fumbling your way through the exact same mistakes I did.
Studies say it's likely that next year, you'll be in the exact same place as you are now, with no significant change. The tools I give you in this course took me years to discover and implement on my own. It's also been said that 'people who pay, pay attention'.
Investing in yourself is the wisest option for holding yourself accountable for progress.
OPTION 2: Buy someone else's course or community that will also teach you how to build a profitable sewing business instead. Other courses are 85% more expensive, and have completion rates of less than 10%... I checked.
This course is priced and structured to remove the 'rah rah' sessions and instead, bring you actionable info and get you quick wins in your projects.
OPTION 3: Invest in you, because people who pay, pay attention. Show up for you, and bet on yourself, and in just a few weeks time you could have a real business, an authentic brand, a marketing strategy, and above all, be profitable and working from a place of rest, peace, and organization. Take the leap, know that should you implement every step and not see results in 60 days, you can get your money back.
Let's be study buddies - I'm here to shorten your learning curve and get you results. So what's it gonna be?